Blast from the past

As we all endure the lockdown and the uncertainty about when and how it might end, I have been trying to avoid thinking about the past. It’s tempting to dwell on the last time I went to the cinema (Home, Manchester ironically to watch ‘The Lighthouse’), the last time I went to a pub (Tweedies in Grasmere, just hours before Johnson closed them all), the last face-to-face training course I ran (lovely people, awful drive home). But thinking back to what I had, and the uncertainty about how, when and if I will get it back, doesn’t make the interminable Groundhog Days move any faster. I’d be better off just ploughing on and working out what to do next.

So it was a strange experience to be thrown backwards in time to the heady days of 2017, when the GDPR frenzy was at its height, and the world and his dog were setting up GDPR consultancies. People still make fun of the outdated nature of my company name, but I registered 2040 Training in 2008, and I’m proud of its pre-GDPR nomenclature. The list of GDPR-themed companies that are now dissolved is a melancholy roll call – goodbye GDPR Ltd, GDPR Assist (not that one), GDPR Assistance, GDPR Certification Group (got to admire their optimism), GDPR Claims, GDPR Compliance, GDPR Compliance Consulting, GDPR Compliance Consultancy, GDPR Compliance for SMEs and GDPR Consultants International (offices in New York, Paris and Peckham). You are all with the Angels now.

I was cast into this reverie by a friend who drew my attention to GDPR Legal, a relatively new GDPR company, and a few moments on their website was like climbing into a DeLorean. It was all there. The professional design, the ability to provide all possible services related to Data Protection (you can get a DPO for as little as £100 a month), and of course “qualified DPO’s (sic)”. I was disappointed that there was no mention of them being certified and nary a hint of the IBITGQ, but you can’t have everything. They still pulled out some crowdpleasers, including flatulent business speak and the obvious fact that they are trying to sell software, sometimes in the same couple of sentences: “Our service includes a comprehensive consult to help identify gaps and opportunities, a comprehensive report that includes a project plan with timelines and milestones, a cost analysis, and a schedule. We also offer a software suite that will help you get there quickly and smoothly.” Timelines and milestones, people. This is what we want.

The lack of any detail is possibly a matter for concern. The website claims that the company’s specialists have “over 50 years of experience delivering a pragmatic consulting service with qualified DPO’s and GDPR Practitioner skills” but it is difficult to find out who any of them are. There is no ‘meet the team’ or ‘our people’ section. I might be wrong, but I don’t think there’s a single human being’s name anywhere on there. If you had all these brilliant experienced professionals, wouldn’t you want to advertise who they are – I might make fun of them, but even the folk who have blocked me on LinkedIn aren’t ashamed of saying who their consultants are. Is it 50 people with a year’s experience each? Indeed, the only name I can associate with the company (via Companies House) is the Director, a man who has no experience in Data Protection, but is also director of a shedload of software and marketing companies. Any time the site needs to get into any detail, it hyperlinks to the ICO.

So far, so what? You probably think this blog is cruel. If someone wants to set up a company selling GDPR services, why do I care? Isn’t this just sour grapes at another disruptive entrant in the vibrant GDPR market?

There are two reasons why I call these people out. The first is their privacy policy. It’s not a good sign when a privacy policy page on a GDPR company’s website begins with ‘Privacy Policy coming soon’, but as it happens, immediately below is the company’s privacy policy. Well, I say it’s their’s. It’s oddly formatted, and when you click on the links that are supposed to take you to the policy’s constituent parts, you’re in fact redirected to the log-in page for GoDaddy, with whom the site was registered. All the way through, there are lots of brackets in places that they don’t belong. It didn’t take me long to work out what was going on – I think the brackets were the elements of the template policy that GDPR Legal has used which needed to be personalised, and they’ve forgotten to remove them. 50 collective years of experience, and nobody is competent enough to write the company’s own privacy policy, they just use someone else’s template. Indeed, if you search for the first part of the policy “Important information and who we are“, it leads you to dozens of websites using the same template, from Visit Manchester to NHS Improvement. I can’t find where it originated, but it’s an indictment of the quality of work here that they took it off the shelf and didn’t even format it properly. My Privacy Policy is smart-arsery of the first order, but at least I wrote it myself.

The other reason is worse. GDPR Legal has a blog with three posts on it. Two are bland and short, but the most recent, published just this week, is much longer and more detailed. It reads very differently from other parts of the site, and there was something about the tone and structure that was familiar to me. It didn’t take long to remember where I had seen something like this before. The blog is about GDPR and children, and this is the second paragraph:

Because kids are less aware of the risks involved in handing over their personal data, they need greater protection when you are collecting and processing their data.Here is a guide and checklist for what you need to know about GDPR and children’s data.”

This is the first sentence of the ICO’s webpage about GDPR and children:

Children need particular protection when you are collecting and processing their personal data because they may be less aware of the risks involved.

Coincidence, you think? This is the third line:

If a business processes children’s personal data then great care and thought should be given about the need to protect them from the outset, and any systems and processes should be designed with this in mind

This is the second line of the ICO’s page:

If you process children’s personal data then you should think about the need to protect them from the outset, and design your systems and processes with this in mind

Blog, fourth para:

Compliance with the data protection principles and in particular fairness should be central to all processing of children’s personal data. ”

ICO page, third line:

“Compliance with the data protection principles and in particular fairness should be central to all your processing of children’s personal data

They rejigged the first few elements a little, but after that, whoever was doing it evidently got bored and it’s pretty much word for word:

GDPR Legal Blog:

A business needs to have a lawful basis for processing a child’s personal data. Consent is one possible lawful basis for processing, but it is not the only option. Sometimes using an alternative basis is more appropriate and provides better protection for the child.

ICO page

You need to have a lawful basis for processing a child’s personal data. Consent is one possible lawful basis for processing, but it is not the only option. Sometimes using an alternative basis is more appropriate and provides better protection for the child.

GDPR Legal Blog

General Checklists

  • We comply with all the requirements of the GDPR, not just those specifically relating to children and included in this checklist. 
  • We design our processing with children in mind from the outset and use a data protection by design and by default approach. 
  • We make sure that our processing is fair and complies with the data protection principles. 
  • As a matter of good practice, we use DPIAs (data protection impact assessments) to help us assess and mitigate the risks to children. 
  • If our processing is likely to result in a high risk to the rights and freedom of children then we always do a DPIA. 
  • As a matter of good practice, we take children’s views into account when designing our processing.

ICO page: 

Checklists

General

  • We comply with all the requirements of the GDPR, not just those specifically relating to children and included in this checklist.
  • We design our processing with children in mind from the outset, and use a data protection by design and by default approach.
  • We make sure that our processing is fair and complies with the data protection principles.
  • As a matter of good practice, we use DPIAs to help us assess and mitigate the risks to children.
  • If our processing is likely to result in a high risk to the rights and freedom of children then we always do a DPIA.
  • As a matter of good practice, we take children’s views into account when designing our processing.”

NB: I’ve screenshotted all of it.

Someone at GDPR Legal lifted the whole thing uncredited and passed it off as their own work. A company that claims to be able to provide “practical and bespoke advice”, guiding “major projects in some of the UK’s largest businesses” nicked content from the ICO’s website. This kind of cutting and pasting gives plagiarism a bad name. At least GDPR’s previous Grand Master Plagiarist did it in style with some top-drawer endorsements.

The GDPR frenzy is over. Some of the new entrants have gone from strength to strength, and some of them are now selling kitchens. The current crisis will test everyone, and I doubt that the DP landscape will look the same in a year’s time. Nevertheless, while I hope the data protection sector remains robust enough to accommodate both the slick, corporate operations, and a few maniac artisans like me, it surely doesn’t need chancers any more? I hope we can all agree that a company that can’t even design its own privacy policy, that won’t admit who its experts are, and who steals from the regulator deserves to be shamed? I hope this blog might persuade a few unwary punters to do some due diligence before handing over their cash and perhaps pick a company who writes their own material. Whatever the LinkedIn blockers think of me, and I of them, surely we’re all better than this?

Lateral Thinking

Last week, I wrote a blog about the ‘personal data agency’ Yo-Da, outlining my concerns about their grandiose claims, the lack of detail about how their service works and their hypocritical decision to ignore a subject access request I made to them. Predictably, this led to further online tussles between myself and Benjamin Falk, the company’s founder and ‘chief talker’. As a result of our final conversation, Yo-Da has effectively disappeared from the internet. Clearly, I touched a nerve.

Yo-Da’s website made concrete claims about what their service did, and in fact had done. There were testimonials from satisfied users, and three case studies. Although it was clear that the service wasn’t operating yet, the testimonials were unambiguous: here is what Yo-Da has done for me. There was no hint that they were fictional, nothing to suggest that the service couldn’t do what the site said.

Yo-Da systematically and automatically exercises your data rights

+

Use Yo-Da to ask any company in Europe to delete your personal information

User ‘Samuel’ claimed “Now I go to Yo-Da, search for the company whose (sic) been breached, and with 1-click find out what is happening with my personal information”, while ‘Nathan’ said “Yo-Da was simple to use and helped me understand just how many businesses in Europe have my data.

None of this is true. Yo-Da do not have a working product that does these things. As Falk put it to me “Our technology is still under development” and “We have some ideas that are working. They aren’t perfect.” I am not saying that Yo-Da aren’t developing an automated data rights service; I’m certain that they are. I’m not saying a product will never launch; I expect that it will and I am looking forward to it, though perhaps not for the same reason as Samuel and Nathan. The point is, it doesn’t exist now and the website said that it did.

Originally, Falk claimed that he had deliberately ignored my subject access request because it was unfounded. ‘Unpleasant’ people like me don’t have data rights, he claimed. This didn’t sound right, especially as after I published my blog, Yo-Da’s DPO (Trilateral Research) suddenly woke up and tried to process my request, as if this was the first they’d heard of it. During our correspondence, they made it clear that they agreed with Falk’s decision that my request was unfounded, but were silent on the decision to ignore it.

But in my argument with Falk, he admitted the truth “We have an outsourced DPO for a reason; we can’t afford a full time one. That’s why the SAR went ignored; our service isn’t live yet and so we didn’t expect to receive any requests, because we aren’t collecting any personal data on anyone

In a single tweet, Falk said a lot. He was admitting that all of the testimonials and case studies were fake (he ultimately said to me that they were “obviously fake”). At the same time, he was also not telling the truth. Falk said that the website was a “dummy” to “gauge interest”. In other words, the site exists as an advert for a theoretical service, but its other purpose is to persuade people to sign up to Yo-Da’s mailing list. It was designed to collect personal data. Yo-Da were saying ‘sign up with us to use this service that actually works’. I believe that this is a direct breach of the first GDPR principle on fairness and transparency. I want to know why Trilateral Research acted as a DPO for an organisation that did this.

Falk said that he was joking when he said that he ignored my request on purpose, but Trilateral didn’t acknowledge that. They wrote of a ‘delay’ in acknowledging my request, but concurred with Falk’s unfounded decision. That decision was never made; my SAR was just missed. Nobody was checking the ‘dpo@yo-da.co’ email account – Falk wasn’t, and neither were they, despite being the putative DPO. Either they didn’t know what had happened, or they didn’t care. They definitely backed up their client rather than digging into why a SAR had been received and ignored on spurious grounds without their involvement. Let’s be generous and assume that they didn’t know that Falk was bullshitting. Their client had taken a controversial and disputable decision in a SAR case, and he hadn’t consulted them before he did it, but they didn’t acknowledge that. They backed the unfounded refusal.

Even if Yo-Da one day launches a product that successfully facilitates automated data rights requests to every company in Europe (prediction: this will never happen), they definitely don’t have that product now, and their website claimed that they did. Either Trilateral didn’t know that this is the case, which means that they failed to do basic due diligence on their client, or they knew that the Yo-Da website was soliciting personal data on the basis of false claims.

When I pointed out to Falk that all of the sign-up data had been collected unlawfully (it’s not fair and transparent to gather data about a service that doesn’t exist), the conversation ended. The Yo-Da website instantly vanished, and their Twitter account was deactivated minutes later. I’m certain that Falk will be back, his little spat with me considered to be no more than a bump in the road to world domination. But forget him; what does this say about Trilateral? The best defence I can think of is that they took Falk’s money to be in-name-only DPO but didn’t scrutinise the company or their claims. This is bad. If they had any idea that Yo-Da doesn’t currently do what the website claimed, it’s worse.

According to the European Data Protection Board, the professional qualities that must be demonstrated by a Data Protection Officer include “integrity and high professional ethics”. I seriously question whether Trilateral have demonstrated integrity and high professional ethics in this case. It’s plainly unethical to be named as DPO for an organisation, and then ignore what comes into the DPO email address. Article 38(4) of the GDPR states “Data subjects may contact the data protection officer with regard to all issues related to processing of their personal data and to the exercise of their rights under this Regulation” but Trilateral weren’t even listening. It’s unethical to take on a client without knowing in detail how their services work (or even whether their services work), and that’s the only defence I can see in this case. It’s unethical to be DPO for an organisation that is making false or exaggerated claims to obtain personal data.

I regularly get asked by clients if I can recommend an outsourced DPO or a company who can do the kind of sustained consultancy work that a solo operator like me doesn’t have the capacity for. There are a few names I’m happy to give. I have no hesitation in saying that on the basis of this shoddy episode, I wouldn’t touch Trilateral Research with a bargepole.

Home, James

A few months ago, I wrote a blog about data protection and nonsense, highlighting inaccurate claims made by training companies, marketers and pressure groups. A bad tempered spat ensued in comments on LinkedIn between myself and Russell James, the marketer behind the lobbying attempt to change the ICO’s funding model to include cost recovery. James insisted that it didn’t matter that a letter sent by four MPs to the DCMS asking for the change, apparently at his instigation, contained inaccurate claims (the description of DP breaches as ‘crimes’) and embarrassingly got the name of the Information Commissioner wrong (it’s the Independent Commissioner of Information, according to the distinguished Parliamentarians, or whoever actually wrote it).

I asked James what the Information Commissioner’s Office themselves thought of his plan to allow the ICO to recoup the costs of investigations from those “found guilty of data crimes” (which I think means those who are in the receiving end of enforcement from Wilmslow, although it’s hard to be 100% certain). The idea that someone would persuade MPs to lobby the ICO’s sponsor department to change their funding mechanism without at least the tacit approval of the Commissioner or her staff seemed ridiculous, but the normally prolix Mr James was silent on the matter. So I decided to ask the Information Commissioner.

I made an FOI request including all of the following information:
1) Any recorded information about approaches made by Russell James or others to the ICO about the idea of the ICO adopting a cost-recovery model, including any correspondence with Mr James or his associates.
2) Any responses provided to James or others about the ICO adopting a cost-recovery model.
3) Any correspondence with Tom Tugendhat, Yvette Cooper, Dominic Grieve or Damian Collins, or their staff about the idea of a cost-recovery model, or the letter sent to the DCMS
4) Any internal discussion of the cost-recovery model.
5) Any correspondence, notes of meetings or other records of meetings between Mr James and any ICO member of staff, including the names of the staff. (this was subsequently clarified to cover only the cost recovery model, and not any other correspondence Mr James might have had with the ICO.)

Whatever the ICO made of Mr James’ ambitious plan, I was certain that this request would capture their thoughts. At worst, the ICO might refuse to disclose their internal discussions of the idea, but at least I might get some sense of the extent of them.

The ICO provided me with three paragraphs from a letter sent to them by Mr James around the time the MPs wrote to the DCMS. James told me that ICI letter was written by the office of Tom Tugendhat, but this one was remarkably similar in tone, and had the same lack of understanding of how the Data Protection enforcement regime works. James told the ICO that they were about to “leverage significant revenue“. Greatly increased income for the DCMS via the huge sums GDPR fines paid to them would, James asserted, result in much more cash for Wilmslow. This sounds great, if it wasn’t for the the fact that the ICO hasn’t issued a single penalty under the GDPR yet. More importantly, he is confused about what happens to the penalties, and how the ICO is funded. DP penalties have always been paid into the Treasury’s consolidated fund, bypassing the DCMS altogether. Moreover, the ICO doesn’t receive any funding from the DCMS for its Data Protection work. As this document (freely available on the ICO’s website) states, all the ICO’s DP work is paid for by DP fees collected from Data Controllers, as has been the case for many years. The ICO could do a CNIL-style €50 million penalty every week, and neither they nor the DCMS would see a cent of it.

James also claims in his letter that his campaign has “ministerial support from government officials“; I don’t know if that he’s claiming the support of ministers, or the support of government officials, but the phrase itself sounds like it was written by someone who doesn’t know the difference between the two. I’d ask him which it was, but I sent him a single direct message asking for comments before publishing the last blog I wrote this issue. He ignored me, but later pretended that I had deluged him with many such messages. If Tugendhat hadn’t tweeted the ICI letter, I’d think it was fake.

Whatever the shortcomings of Mr James’ insights into Data Protection (when I told him I was making an FOI about his plan, he thought it was the same as a SAR), his confidence in the success of the James Tax is hard to fault. According to him, it is now “a short time before your department (ICO) will have a more resilient financial footing“. Given this thrilling news, one can only speculate at how excited the fine folk of the ICO would be at the impending cash bonanza.

Alas, apart from a copy of the ICI letter, which the ICO sensibly chose not to provide to me as it was plainly in the public domain, they held no data about the James Tax. None. Nothing. Nada. Indeed, they made a point of telling me: “For clarity, I can confirm that we do not hold any information which falls within the scope of the other parts of your request“.  This means that they did not have any recorded discussions about it, share the letter internally, or even reply to that part of Mr James’ letter. If anyone had anything to say about the James Tax, they didn’t want to write it down.

Mr James has set himself up as the doughty defender of “Liz and the crew” as he once described his surprisingly reticent friends in Wilmslow to me. He has launched a campaign to change the law and roped four two highly respectable MPs in to support it. I think it is reasonable to ask whether someone with such a misbegotten understanding of how Data Protection works is the right person to change it. Given that the ICO has seemingly offered no support, not even a comment on his plan, I assume that they do not welcome the idea. It’s not hard to imagine why – calculating the costs of an investigation is extra work and bureaucracy. Moreover, if the ICO is entitled to claim the costs of victory, surely it should be forced to foot the bill for defeat – every time the ICO’s enforcement team’s investigation results in no action, the ICO should contribute to the time the controller spent in answering the many letters and information notices for which the office is celebrated.

If a case goes to appeal, while the James Tax would presumably allow the costs of going to the Tribunal to be recouped if successful, for fairness’ sake, the same logic must apply the other way around. If the Tribunal vindicates the ICO’s target (and losses at the Tribunal are not unknown, especially in recent times), presumably the ICO would have to pay the legal bills too. There are already financial incentives and advantages for the Commissioner. If the ICO issues a financial penalty, the controller gets a 20% discount if they choose not to appeal. If a controller’s actions are truly misbegotten and they choose to appeal, the Tribunal and the courts above can award costs against the recalcitrant data controller. To change the relationship further in the ICO’s interests should not just be one-way.

If the James Tax includes recouping costs of dealing with appeals (and my arguments with him on LinkedIn suggests that it does), this will also have a negative effect on one of the most important parts of the DP enforcement system. Any controller who has been fined will, according to the James Tax, already face the added cost of the ICO’s investigation. Appealing – already a roll of dice in many cases – will be that much more of a risk. As well as their own costs, controllers will have to factor in the additional ICO tally.

We already have Denham grumbling about appeals, even using a speech by Mark Zuckerberg about possible regulation in the US as an excuse to demand he drops his appeal against the Facebook fine in the UK. James’ ideas might further suppress the possibility of appealing against ICO decisions. For everyone involved in the sector, this would be a disaster. To borrow James’ inaccurate criminal characterisation of DP enforcement, the ICO is already the investigator, prosecutor and judge – I don’t want to strengthen that hand any more. Moreover, in the interview above, Denham signalled disdain for the concerns of ordinary people, stating that they don’t complain about the right things. As part of its analytics investigation, the ICO has enforced on cases where there have been no complaints. Denham’s ICO need to be challenged, and challenged regularly. The tribunals and the courts frequently give detailed and helpful explanations of how the law works – ICO never produced guidance on consent as useful as the Tribunal’s decision in Optical Express, and whether the ICO wins or loses, all sorts of insights are available in Tribunal decisions.

Nobody appeals lightly. Combine Denham’s hostility to challenge with the James Tax, and we might lose vital opportunities for debate and caselaw. You can dismiss this blog as just an opportunity for me to take the piss out of another GDPR certified professional, but James has set himself up as a public campaigner. He wants to change how the ICO is funded and how all controllers are potentially treated. This cannot just pass without scrutiny, especially as he appears to lack both an understanding of the system he wants to change, and the support of the regulator whose powers he wants to alter. If the people arguing for changes don’t even think it’s important what the ICO is called or whether it’s a ‘department’ or not, we should wonder what other important details they have missed.

Yas Queen!

One of the features of the GDPR which is superficially similar to the old Data Protection Act but turns out to be quite different is the requirement to provide information about how personal data is being used. The word ‘transparency’ is an inherent part of the GDPR first principle, whereas it was absent from the previous version. The DPA 1998 allowed data controllers to decide what information data subjects needed to know, beyond who the controller was and what purposes their data was being processed for. The GDPR has two similar but distinct lists of information that must be provided, one for where data is obtained from the subject, the other where data is obtained from somewhere else, and they dictate what must be provided in scary detail.

When I first started looking at the GDPR, it was this element that I was most sceptical about. I simply couldn’t believe that organisations would admit where they obtained data from, or how long they were going to keep it. I have an almost completed blog on the boil (stay tuned) which is about the very subject of list brokers covering up where they get personal data from and who they sell it to. So when a friend passed me the ‘Data Protection Privacy Notice for Alumni and Supporters‘ from Queen Mary (University of London), I was amazed to see a clear, transparent explanation of what data was used, for what purposes, and under what legal basis. The only problem is that some of it is bollocks, and some of it deploys an attitude to data that requires a seatbelt and a helmet.

Ironically, because it is a relatively short and easy to read document (four pages of A4 in normal font, written in human English), the nonsense leaps out at you like a chucked spear in a 1950s 3D movie. The notice asserts that for a list of purposes, the University is relying on the legal basis of legitimate interests’. The purposes include:

furthering Queen Mary’s educational and charitable mission (which includes fundraising and securing the support of volunteers

This is, of course, direct marketing. The notice then says:

We may pursue these legitimate interests by contacting you by telephone, email, post, text or social media.

Which would be a PECR breach. The University cannot send emails or texts to alumni without consent, but according to the policy, they can. Of course, some clever person (I have a list of names here) will come along and tell me that since students pay for their education, surely the University can rely on the soft opt-in? Well, for one thing, these are alumni, some of whom may have attended the University decades ago (and Queen Mary freely admits to tracking down ex-students using the Royal Mail’s Change of Address Service). For anyone who didn’t substantially pay for their degree, it doesn’t fly. Moreover, I’ve trained a lot of universities who were understandably squeamish about the idea that a qualification like a degree can be reduced to a mere commodity, like a dishwasher or a new set of tyres.

And there’s more.

If you are registered with the Telephone Preference Service (TPS) but have provided us with a telephone number, we will assume we have your consent to call you on this number until notified otherwise

No. For Pity’s Sake, No. Have the last three years of the world and his dog banging on incessantly about consent (often insisting wrongly that you always need it but OK) been for nothing? There is no such thing as assumed consent. There is no such thing as assumed consent. MATE, ARE YOU HAVING A LAUGH?

It seems odd that because Queen Mary have done something really well, I’m criticising them. To be clear, it’s one of the clearest privacy notices I have ever seen. But it’s not just the unlawful bits that stick out like Madonna’s bra (happy 60th, Your Majesty). The rest of it is, to use my favourite euphemism for this kind of thing, is bold. Students’ personal data will be retained “in perpetuity“. The data held about alumni includes “occupation, professional activities and other life achievements“, “family and spouse / partner details and your relationships with other alumni, supporters and friends” and also “financial information relating to you and your family, including data and estimations around your income, assets and potential capacity to make a gift“. If anyone from Queen Mary is reading this, my friend says not to get your hopes up.

The gleeful description of what data they hold is an amuse bouche to the relish with which Queen Mary describe their use of research. The fundraiser Stephen Pidgeon once told me with great vehemence that fundraisers  couldn’t possibly be frank about the techniques that they deploy. Queen Mary, on the other hand, have more or less had shirts made: “we may gather information about you from trusted publicly available sources to help us understand more about you as an individual and your ability to support the university in ways financial or otherwise“. They explicitly say that they do wealth screening in some cases, and have a long list of possible data sources including Companies House, company websites, “rich lists“, Factiva, Lexis Nexis, “general internet and press searches“, Who’s Who, Debretts People of Today and LinkedIn.

Because I banged on about it so loudly a year or so ago, I should be the first to point out that despite all the bollocks talked about the ICO banning wealth screening, the ICO’s enforcement against charities did not such thing: it fined a number of high-profile charities for doing wealth screening without fair processing. Ostensibly, Queen Mary are simply doing what the ICO demanded by describing the process, but I have a sneaking suspicion that some of Our Friends in Wilmslow might be surprised to see wealth screening being carried out so enthusiastically.

To be frank, I do not believe that Queen Mary can justify processing the personal data of the spouses or family members of alumni in any circumstances, unless with consent. I think it is unfair, they do not have a legitimate interest in processing the data, and it is excessive. I think they and any institution who did the same deserve to be enforced against, or at the very least they should receive a shedload of Right to Be Forgotten Requests from mischievous family members. I am also sceptical about the depth of research that may be carried out into some alumni – it’s clear that it will only be a subset of the whole, but unless we’re talking about a handful of millionaires who might well expect this kind of thing to go on, I think this document is an inadequate way to meet the requirements of transparency. If a university is digging into a person’s background to this extent, it’s a form of processing that a person should directly know about and have a right to prevent. My friend only read this document because she’s in the business – Queen Mary should tell people if they’re subject to this level of profiling.

I know some fundraising consultants who will take issue with this and to be clear, I am not dogmatically saying that QM can’t do this. But seriously, can they do this? Is this what the brave new world of GDPR is all about? My instinct is HELL NO WITH AN AIRHORN FOR EMPHASIS but it would be hilarious if I was wrong, and the GDPR really doesn’t dent this kind of activity. I write this solely to see what other people think. Do you think this kind of thing is OK?

I don’t have a dynamite conclusion to this blog. I could kiss the person who wrote this privacy notice because it’s so plain and well-written, and yet the approach to consent and PECR is so misbegotten, I think whoever came up with it should be cast out into the Cursed Earth without a backwards glance. I don’t believe that Queen Mary can possibly justify the amount of data that they propose to process and the purposes for which they think legitimate interests is an adequate umbrella. But at the same time, the ICO looked at precisely this kind of activity and only really complained about the lack of transparency, which isn’t a problem here. All I can say for certain is that other people are going to get the fundamentals so enthusiastically arse-about-face, and do such interesting things, I demand that they do so with the same clarity.

 

A SMALL ADVERT – if you’d like to know more about this kind of thing, I’m running courses in September and November on GDPR, marketing, how to be a DPO and other big DP issues. Some of the September courses are already full, so book now: https://2040training.co.uk/gdprcourses/

 

Live and Let Dai

To say that anything connected with GDPR is the worst example of its kind is a foolhardy business. I’ve read so many terrible articles, LinkedIn posts and Tweets about GDPR, to single any one of them out and say ‘THIS ONE IS THE WORST’ seems pointless. Most of them are bad. However, after watching 33 minutes of waffle, padding and gleefully misinformed bullshit, I am reckless enough to say that the intellectual property lawyer Dai Davis’ talk here is the worst presentation or talk I have seen about the GDPR in any format.

Admittedly, the trainer in me hated it because of the incompetence – Davis has to keep going back to the podium to change slides because he hasn’t brought a remote, and he pads the talk out with protracted questions to the audience that don’t add anything to what he is saying. When someone intelligent-sounding in the audience takes him on by asking a proper question, he runs a mile.

More seriously, a good chunk of the talk is taken up with an attempt to create a formula for how much you should spend on data protection compliance based on the likelihood of being fined. It’s an eye-catching and controversial thing to throw out in a conference, but I don’t believe even Davis knows what point he’s making. Is he really saying that a every organisation should spend a meaningless, averaged-out €2000 to comply with GDPR, or is that just a flourish? Every organisation is different to another, and will have radically different priorities and appetites for risk, so trying to create a standardised methodology is so random and unhelpful, I don’t think it’s a serious point.  Given the number of basic mistakes and baseless assertions he makes in such a short time, however, the only thing I can add to his calculations is that however much you spend on GDPR, you should probably not spend it on advice from him.

I may not have got them all, but here is as full a collection of all the blunders as I could manage:

  • Davis cannot remember how many deputies the Commissioner has, but he knows that it’s between 11 and 13. There are 3 deputies (James Dipple-Johnstone, Paul Arnold and Steve Wood); there have never been more than 3.
  • Davis consistently gets the name of the ICO wrong – it’s almost always the ‘Information Commission Office’, although he varies it at least once with ‘Information Commission Data Protection Officer’ (he wasn’t talking about their DPO). To be charitable, it might be because he’s talking quickly, but the errors are relentless. He clearly thinks that Elizabeth Denham’s job title is ‘ICO’. because he calls her this repeatedly, and talks about what he would do if he was “the ICO“.
  • He asserts that the GDPR is not a ‘step change’ from the old legislation solely because it has lots of words, even though many of those words are very similar to words in the same order in the old version
  • He notes that there has not been a GDPR fine yet. Davis was speaking on May 30th, two days after the first 72 hours to *report* a relevant breach would have elapsed.
  • He asserts several times that in theory “every single breach” has to be reported to the ICO. This is completely false. There is a specific definition of a breach in the GDPR and incidents that do not meet a certain threshold of risk do not have to be reported.
  • He says that telecoms companies had to report breaches to the ICO since 2012. Communications providers have had this duty since 2011, not just telecoms companies.
  • Davis claims that public sector bodies self-report breaches to the ICO because they have no idea about how to take a commercial risk. There is the problem that public sector bodies are not commercial organisations by and large, so that argument makes no sense, but it’s also factually incorrect. To take one example, NHS bodies (the example shouted out by an audience member) have been obliged by the operation of the Information Governance Toolkit to report breaches to the ICO since at least 1st June 2013 (I think it was actually earlier than this, but that’s the one given in a Toolkit document that Davis could have found with a single Google search if facts were something he had any curiosity about).
  • Davis claims that the ICO is not really responsible for prosecutions for S55 offences, despite talking exclusively about prosecutions that the ICO carried out.
  • He includes the prosecutions in his calculations for the risk of being fined by the ICO, seemingly unaware that fines and prosecutions are two entirely distinct activities, with S55 prosecutions being against individuals rather than organisations. Throughout, Davis talks about the ICO enforcing on ‘people’, so I don’t know if he knows that the penalties were issued against data controllers.
  • He says that there were 18000 complaints in 2016 and the ICO has done nothing about nearly all of them. As someone who thinks the ICO is crap, even I have to acknowledge that most of these complaints were resolved informally and the absence of a fine does not mean that nothing happened. In quite a few cases, the complaint would not have been valid, and so no action would be appropriate.
  • He twice says that the maximum penalty for a breach under the DPA 1998 was £5,000,000; it was £500,000.
  • He quotes the head of the ICO’s ‘Breach Notification Division’, which does not exist.
  • He claims that the GDPR contains more loopholes that requires the ICO to hire criminal lawyers. The standard of evidence for a GDPR breach is balance of probabilities, and GDPR removes the requirement to prove damage or distress for a monetary penalty.
  • He says the ICO has 700 staff – they haven’t recruited these staff yet.
  • He tells a story of how he tells his hotel clients (who, if they exist, have my pity) that they cannot claim to be GDPR compliant because they use “mobile telephones” and allow their staff to send text messages. According to Davis, it is impossible to use mobile phones securely.

At the point where Davis says “smart lawyers like me“, my jaw did not drop, it fell off.

Leaving aside how garbled and smug Davis’ performance is, you might wish to charitable and take on his central thesis – that you probably won’t get a GDPR fine. He’s right. There have been relatively few penalties under Data Protection thus far and so the risk of getting one is relatively small. I cannot disagree with this banal point because I have made it myself any times. However, I can’t tell if his conclusion is simply that nobody should bother complying or whether there would have been a ‘however, you should comply because…’ moment, because there isn’t a conclusion. Presumably because he has run out of time, Davis just stops. So what, Dai? What’s your point? What should the audience do with this information? Should they just ignore GDPR?  There’s definitely a sense of this when he says that 10 years from now, the owner of a B&B will not know what GDPR is.

If Davis had the guts or the discipline to get to a conclusion that GDPR doesn’t matter, that would have been something. His contempt for detail would still be an impediment, but ‘Ignore GDPR’ is an assertion worth tackling. I could counter by arguing that the threat of a fine isn’t a good reason to comply, but respecting human dignity and avoiding harm to real people though inaccuracy, intrusion and insecurity is, but Davis never stops circling the airport, so I don’t even know if that’s what he’s saying.

If his contention that organisations don’t have the ability to measure risk effectively and need to get GDPR in perspective, that’s actually a good point, but he makes it so incompetently that again I’m not motivated to take him on. I have grudging sympathy for the idea that reputational damage is an overhyped risk (again, it’s not a point he makes clearly), but I know that many in the Data Protection world would passionately disagree, and I suspect that they could use Facebook’s current woes as evidence that public perception over data misuse isn’t something that boardrooms can ignore.

In the end, I think Davis is a clever man pontificating about a subject he neither cares for or understands, but the danger is that people will watch the talk and be contaminated by it. You could argue that I am making it worse by drawing attention to it solely so I can take the piss. All I can say is, the talk is out there. People will see it. As this is the case, if you find his argument (such as it is) attractive, it’s worth pointing out how sloppy and ill-informed his thinking is. It’s worth asking if this is the ‘Ignore GDPR’ guy, why would you listen to him?