“masterclass in not answering questions”

Just about a month ago, I had a little Twitter disagreement with Paul-Olivier Dehaye, patron saint of subject access requests. He said his tool for making subject access was brilliant and revolutionary, and I said it was shit. There was a bit more to it than that, but I was hoping to make this a short blog.

The use of third parties to make subject access requests on one’s behalf is not new – solicitors have always done it, and companies have made batched SARs at least since the bank charges furore of the last decade. The problem with a third party – or automation of the process – is that it gives the Data Controller something to play with. Dehaye admitted to me that in all the time he spent developing his SAR tool, he didn’t speak to anyone with any experience of dealing with SARs from the controller’s perspective, and it shows.

Even though one of Dehaye’s tedious cheerleaders told me that SARs were going to be “frictionless” post-GDPR, there are inevitably some bumps in the road when asking for data even in this Brave New World. The Data Controller needs to identify the application properly, and the involvement of a third party might complicate that – or might be exploited to complicate that, as anyone who has ever dealt with a poorly-written solicitor SAR can probably tell you. If there is a lot of data, the controller can ask the subject to narrow the scope of their request. If they believe that the request is unfounded or excessive, they can make a charge, or even refuse. An automated third party doesn’t make any of this easier.

Ironically given his status as pro-DP activist, I think Dehaye wants SARs to seem difficult. “In my own experience, SARs are complicated to do in a way that properly defends data subject rights” he said, but given that he’s building a business based on data, he kind of would say that. When I first encountered him, Dehaye told me that he was planning to charge subjects for using his tool; while that plan might have changed, he gets evasive when you ask whether he might charge for add-on services in the future. One of the main advantages of GDPR for the subject is that SARs are now free – the best way to exercise the right is to ask for the data direct, without the involvement of a politically-motivated middleman whose company isn’t even in the EU. I voted Remain and I think Brexit is moronic, but that doesn’t mean that weaponising SARs is a good idea. After all, someone might turn round and do it to you.

I decided to make a SAR to Dehaye’s company on the 25th May. His response, though admirably swift, wasn’t exactly the zenith of transparency that one might have hoped for. One might even describe it as a masterclass in not answering questions. I provided a variety of different email addresses and phone numbers that the company might hold in relation to me – the purpose of this was to allow the data controller to identify whether any of my data was held. I did the same thing with my request to Experian – I don’t know what data Experian holds on me, so I provided all the possible identifiers that I could think of. I don’t know what, if any, data Dehaye or his company might hold, so I needed to provide a variety of different identifiers.

EDIT: in response to a request from the data controller, click here for the full text of my request (redacted only to remove personal data that is not in the public domain) and the full text of their reply.

Article 12 of GDPR states that “The controller shall facilitate the exercise of data subject rights under Articles 15 to 22” and shall answer requests unless it “demonstrates that it is not in a position to identify the data subject” – it is plainly correct for the controller to want to know who the applicant is, in order to avoid giving data to the wrong person. However, Recital 64 says that the controller’s measures to identify the subject must be “reasonable“. Dehaye demanded that I send a separate request from each of the email addresses I specified. This means that he thinks that if an organisation has harvested emails from a variety of sources, the controller only has to disclose data if they receive confirmation from that account that it is linked to the subject. So if a person applies from a Gmail account, and the controller has harvested a work email address, even if they have linked the two together, Dehaye doesn’t think that the subject is entitled to the work-related data unless they make a separate request.

Similarly, I provided my home address, my 2 mobile numbers (business and personal) and my landline. Bear in mind, a data controller may have harvested all of this data, so the SAR applicant might need to provide it in order to say this is me, this is my data, do you have it? Dehaye’s response to this part of my request was to demand copies of phone bills for each account, and a recent utility bill for the home address. Clearly, this is the approach he would advocate for any data controller faced with such a request. As it happens, my girlfriend’s name is on the landline account, so I cannot prove that the landline is my personal data, even though it is. One of my mobiles is pay-as-you-go, so I don’t get bills, and the work mobile is on my website, and so can be linked to me without the need for unnecessary proof. As with most people, I receive electronic utility bills, and do not have them immediately to hand. Dehaye’s approach seems to be that if a Data Controller has harvested your data, subject access requires the applicant to provide a lot more personal data in order to get access.

The point of the ID check is to ensure that the person is who they say they are – once that’s done, if the controller has doubts about whether an identifier does link back to the subject (i.e. an email address), they can check, or just send any relevant data to that separate identifier. If Dehaye thinks that his approach is legally correct, there is no reason why Leave.EU, Vote Leave or any other organisation shouldn’t do exactly the same thing if they receive a SAR from now on. When I asked him in April how his tool would deal with the ID element he said “Let’s set the standard” – now we know what that looks like. It looks like giving huge quantities of personal data to someone you don’t trust.

This is a no-win – either Dehaye’s approach is right, and I have to go through an administrative nightmare when SAR-ing organisations that grab data from anywhere they can get it, providing them with a fat dossier of extra information before I can get access, or Dehaye is a hypocrite who complains about hurdles to subject access but builds a wall when asked to practice what he preaches. In any case, if Dehaye’s obstructive and unhelpful approach was correct, it would still be easier to handle without the added complication of a middleman.

UPDATE 28/5/18: Mr Dehaye has admitted that he deliberately adopted an obstructive approach because he thinks I am a trouble-maker. I believe that this is a clear breach of the GDPR; if the Data Controller Personal Data.IO is capable of playing these kinds of games, and deliberately discriminates against data subjects, I think this seriously undermines their credibility to act as an agent for other people’s SARS. The company is setting a cynical, obstructive example, and it would be catastrophic for subject rights if other controllers followed their lead.

Zero Gravity

In March, I received an unsolicited email from a company called Gravicus. It was scaremongering nonsense, touting their data management software via the threat of director liability for data breaches. So far, so what: I get a lot of spammy junk from GDPR people to my 2040 Training email address, but this was to a personal Gmail address that I don’t give out all that often. The email claimed that it had been sent to me because I was “registered on Leadiro”, who I have never heard of. Under PECR, email sent to an address for which I am an individual subscriber can only be sent with consent (or soft opt-in), and given that I had heard of neither Gravicus or Leadiro before the email arrived, they had neither.

I contacted Gravicus to make a subject access request on 20th March, asking how they had obtained my data, what Leadiro had told them and for any other personal data about me that they held. Separately, I contacted Leadiro and asked them why they were selling my data. Leadiro got back to me, and confirmed that they had not supplied my data to Gravicus.

Having had no reply from Gravicus beyond an automated acknowledgement, I emailed them again on April 2nd, asking for confirmation that my request was being dealt with, and also passing on what Leadiro said. A week went by with no acknowledgement, so I wrote to the company’s registered office address and business address, chasing them up.

Gravicus finally reacted on 16th April via a letter from their lawyers, Keystone Law. Keystone admitted on behalf of their clients that the Leadiro story was false, and that my data had been harvested from the “business oriented and professional website” LinkedIn. I apparently connected “voluntarily” with a named Gravicus consultant, who then exported her connections to obtain contact details of “relevant professionals in the sector”. Nearly a month into my request, Gravicus wanted a copy of my passport and utility bill, certified by a lawyer, accountant or similar professional, as well as the £10 fee. I paid the £10 and sent an uncertified copy of my passport. The lawyers still demanded the utility bill as proof of my address, despite the fact that Gravicus’ own version of events shows that they would have nothing to compare it to – they have only ever dealt with me via email or Twitter. In any case, Keystone had already named the individual who harvested my address, so if it was wrong to reply to my subject access request without proof of address, why was it right to give me the name of the consultant? I threatened to complain to the Information Commissioner, and they backed down. I have no doubt that Gravicus took this approach to obstruct my request, which when they had already breached PECR and Data Protection isn’t the best way to resolve a problem.

It is a breach of LinkedIn’s terms and conditions to

  • “Disclose information that you do not have the consent to disclose”
  • “Copy, use, disclose or distribute any information obtained from the Services, whether directly or through third parties (such as search engines), without the consent of LinkedIn”
  • “Use, disclose or distribute any data obtained in violation of this policy”

Harvesting and using email addresses from LinkedIn in breach of their terms and conditions, without transparency and a legal basis is a clear breach of Data Protection. Gravicus did not have my consent, and by misrepresenting the source of my data in the email that they sent me, they blew any chance of relying on legitimate interests. Their use of my data was unlawful. Gravicus’ lawyers claimed that the confusion over where my data came from was understandable because Leadiro was one source that they were using. But that isn’t true. The CEO of Leadiro told me explicitly: “Gravicus are not a Leadiro customer, and have never been a Leadiro customer“. Added to that, sending a marketing email to an individual subscriber without consent is a breach of PECR, and Gravicus knew I was an individual subscriber because their records had my address marked as ‘Personal’.

Despite the fact that Gravicus’ original spam email touted data breaches as being the personal responsibility of directors, one of the shabbiest things about their response is the way they sought to throw their consultant under the bus. They named her straight away, and claimed that the company didn’t know that she was harvesting emails from LinkedIn, even though their lawyers continually stressed that I had voluntarily made my email available to her. In other words, you asked for it, but we didn’t know it was happening. I don’t believe this, but it doesn’t matter whose idea it was. The directors are responsible for what their company does, not some consultant who blocks people on Twitter when they ask awkward questions. Instead of dealing with me like a human being, Gravicus lawyered up and tried to obstruct my subject access request with bogus demands for unnecessary personal data, itself an additional breach of DP law.

This might seem like a lot of fuss for a spam email. But look at what Gravicus is selling as a data processor. Their product works like this: “Tell Osprey your data sources, provide your access credentials and it will connect automatically to analyse your data“. As a data processor, they will have access to a huge amount of sensitive and possibly special categories personal data held by their clients. The GDPR states that data controllers “shall use only processors providing sufficient guarantees to implement appropriate technical and organisational measures in such a manner that processing will meet the requirements of this Regulation and ensure the protection of the rights of the data subject“.

Gravicus harvested my data unlawfully, they gave me false information about where personal data has been obtained from, they demanded excessive personal data when dealing with my subject access request, and they sent me unlawful unsolicited emails in breach of PECR. They claim that they’ve stopped gathering data in this way, but it never should have happened in the first place, and suggests that the directors don’t know what’s going on in their company. In any case, when caught out, they hide behind their lawyers and consultants instead of dealing direct. Any organisation thinking of using them as a data processor should think long and hard about whether Gravicus can offer the kind of guarantees that GDPR requires.

Unambiguously yours

There’s an old joke about a tourist in Ireland asking for directions and getting the reply ‘If I was you, I wouldn’t start from here’. To anyone in the position of wondering whether to contact all of the people on their mailing list to get GDPR-standard consent to send marketing, fund-raising or promotional emails and texts, I can only say this: I wouldn’t start from here.

With apologies to regular readers who already know (there must be six of you by now), the problem comes because most of the people advising on the solution don’t seem to know what the problem is. They think that the General Data Protection Regulation makes a significant change to the nature of consent from what is required now, and so they tell their clients and employers that there is an urgent need to carry out a ‘re-consenting’ exercise. A memo has clearly gone out – a distinguished correspondent has sent me two examples of organisations sending out emails to get consent in the past week, and yesterday, the charity Stonewall used Valentine’s Day as a prompt to beg its supporters to ‘not leave us this way’. It was lovely, and it is probably an admission that Stonewall have been acting unlawfully since at least 2003, if not 1998.

Here’s the problem. The 1995 Data Protection Directive defines consent like this:

any freely given specific and informed indication of his wishes by which the data subject signifies his agreement to personal data relating to him being processed

and

the data subject has unambiguously given his consent

If you’re new to this, read those sentences a few times. Think about ‘freely given’. Think about the consent being an ‘indication’, something by which the person ‘signifies’ their ‘agreement’. Think about ‘unambiguously given‘. If you think that this be interpreted as an opt-out, where are your car keys? Consent, according to you, is me taking your car keys and leaving you a legalistic note somewhere that says that unless you tell me not to borrow your car, I can borrow your car. Or because I borrowed it another time and you didn’t object, I can keep borrowing your car until you tell me not to.

This is nonsense. Consent cannot be inferred. It cannot be implied. A badly written opt-out buried in terms and conditions, consent assumed because I made a donation, the fact that you have my email address and you assume that I must have given it to you with my consent for marketing rather than (for example) you bought it from a list broker who launders dodgy data like drug money – none of these examples constitute consent. Consent is consent. You asked and I said yes. We all know what it means and to pretend otherwise is to lie so you can persuade yourself that you can spam people.

Yes, the GDPR adds a couple of things. It requires consent to be ‘demonstrable’. It states explicitly that consent can only be obtained by a ‘statement or by a clear affirmative action’. But if you claim that the absence of the above phrase in the Directive is any help to the opt-out model, you’re lying to yourself. An opt-out is inherently ambiguous, and the directive says that consent cannot be unambiguous. I might have misunderstood the wording (especially if the language was clunky or technical, which it often is), the data may have been obtained for a different purpose and the consent option is buried in terms and conditions, I might just have missed it or forgotten. The Directive is clear.

Jump ahead to the Privacy and Electronic Communications Regulations, based on Directive 2002/58/EC (often known the ePrivacy Directive). The definition of consent comes from the Data Protection Directive, and so if the ePrivacy Directive says you need consent, what you need is unambiguous, freely given, specific and informed consent. The ePrivacy Directive is enacted by the Privacy and Electronic Communications (EC Directive) Regulations 2003, or PECR (which all good people pronounce as ‘Pecker’ and revel in the opportunities that doing so affords them).

PECR makes life even harder for the opt-outers. For emails, PECR says that the recipient must have “previously notified the sender that he consents for the time being to such communications being sent by, or at the instigation of, the sender“. If you think that a person can ‘notify’ you by not doing something (i.e. not opting-out), once again, where are your car keys?

Surprisingly given all the execrable practice to which the Commissioner happily turns a blind eye, Wilmslow fired a shot across everyone’s bows with three enforcement cases last year. Morrisons and Flybe are to some extent red herrings as they deliberately targeted people who had explicitly opted out of receiving direct marketing, so when the companies emailed them asking them to opt back in, it was plainly bullshit. The Honda case is more interesting, in the sense that Honda ignored everyone who had opted in (because they’d opted in) and everyone who had opted out (naturally). They contacted people where they didn’t know either way, where they held no evidence of consent. Despite the fact that in all three cases, the contact itself wasn’t selling anything, all were sent for marketing purposes, and here, the ICO argued that the organisations didn’t have consent for sending emails for marketing purposes. It’s been argued by idiots that all Honda were trying to do was comply with GDPR, but that’s patently false. They were trying to pack out their marketing list before a perceived change in the law (GDPR) while ignoring another law that was just fine thanks (PECR).

And now we come to the payoff. If Stonewall (and all the others) have consent to send fund-raising emails, they don’t need to ask again. If they don’t have freely given, specific, informed and unambiguous consent, they shouldn’t be sending emails for marketing purposes now, even if the purpose is to ask for consent from people who are happy to give it because the email is inherently unlawful. It wouldn’t be unlawful for Stonewall to write to all of its supporters and ask them for consent, because post isn’t electronic so PECR doesn’t apply. I would say that there is plainly a legitimate interest for them to use post to ask people for permission to send fund-raising and promotional correspondence by email, so there is no GDPR problem.

The problem with a re-consenting exercise is that the organisation is basically admitting to a PECR breach. The problem is exacerbated by doing that re-consenting exercise by email, because as Honda have demonstrated, doing so is in itself a breach of PECR. People complained to the ICO about the Honda emails, which is why they enforced. If you do a re-consenting exercise by email, anyone irritated enough by the request may well complain. Then what?

So what do I think organisations should do in the light of all this? Well, I wouldn’t start from here. But ignoring the law for a moment, this might be a time to be pragmatic. If you send people content that they want and you don’t annoy them (email being less annoying and distracting than phone or text in my opinion), if you have nice big bright unsubscribe buttons, and if YOU RESPECT BLOODY UNSUBSCRIBE REQUESTS (Hello Daily Telegraph), what’s the risk? Why draw attention to yourself?

I am convinced that sending emails to people who haven’t opted-in is unlawful unless you’ve got the soft opt-in (which because it’s predicated on data gathered through a sale, most charities won’t have). But many organisations have been content to do that for years despite it being unlawful now. So what’s actually changing? I think everyone should comply with the law because privacy – the right to be left alone – is a vital foundation for a civilised society. But if you’re sitting on a mailing list and you’re not sure what to do with it, I would forgive you if you took a slower, longer path, taking every natural opportunity to get renewed consent from existing contacts, getting strong unambiguous consent from anyone new, and hoping that churn and natural wastage gets you where you need to be. And if you’re wrestling with this right now and you’ve read this far, good luck and best wishes.

Stinking Badges

The list of things that annoy me about the explosion of hype and bullshit around GDPR is long and boring (NOTE TO SELF: this list should be a blog post of its own). I cannot say that top of the list are those badges that folk give their products, boasting about being “GDPR Ready”, or “GDPR Compliant” when nobody actually knows what being ready or compliant looks like, but they’re top five.

Screen Shot 2018-01-16 at 21.45.42.png

I was complaining about this on Twitter, and lovely people who enjoy seeing me annoyed started to send me examples of these badges from across the internet. It is via this route that I came to Emailmovers, a data broker who make luxurious claims about their data and its relationship to the GDPR.

Not only do Emailmovers have a badge, they claim to have been working closely with both the Direct Marketing Association and the Information Commissioner’s Office on GDPR issues. Indeed, until someone kicked up a fuss about it, Emailmovers had the Information Commissioner’s logo on their website. The logo has gone now, but if you work out where it was and click, there is an invisible link to the ICO’s website where it used to be.

Emailmovers certainly put up a strong case about the nature of the data they’re selling:

1) We are clear with individuals why we need their data at the point of collection
2) We always use clear and concise language appropriate for our target audience
3) We give individuals control over their data. They are always able to decide whether to share their personal data with us or not
4) Under the GDPR principle accountability, Emailmovers is able to demonstrate that we are compliant. We always record the legal grounds for processing an individual’s personal data

I can’t say that any of this is untrue, although I am sceptical. Generally, I think that the data broking industry is irredeemable, incapable of operating lawfully either now or in the future. The data broker acquires data, accumulates and appends it, and then sells it to clients. This is the opposite of fair. However, and wherever the data was obtained from, whatever transparency or fair processing was given to the subject, it would be vague. It could not say which specific organisations would receive the data, and often, it could not even say which sectors. The data broker does not know – they sell to whoever is buying. This kills consent – which was supposed to be informed and specific since 1995 – and it kills legitimate interest. How can you assess the effect on the subject if you don’t know when obtaining the data what you’re going to do with it? If a data broker obtained individual email data under legitimate interest, they couldn’t sell it on for marketing purposes, because the client will not have consent to send the marketing in question by email.

None of this will stop the data broking industry from carrying on – when some of the biggest brokers are ICO stakeholders whose activities have gone unchecked for decades, it’s hard to imagine that the GDPR will make much of a difference.

Nevertheless, there was one thing about all this that I was able to check. I made an FOI request to the ICO asking about contact that Emailmovers had had with the Commissioner’s Office, particularly with the policy and liaison teams. If Emailmovers really had been working closely with the ICO, there would be evidence of this, right? The ICO’s response was revealing:

There was no direct contact between Emailmovers and our Strategic Liaison/ policy department concerning advice about GDPR.”

Emailmovers had made a couple of enquiries – ICO was too cautious to tell me what they asked, but they supplied the replies which offer no more than a simple (but accurate) explanation that business to business communications are covered by the GDPR, a brief observation that the ePrivacy Regulation is coming but we cannot be sure what it will say, and separately, a straightforward note that even corporate subscribers need fair processing. This is not working closely with the ICO – they asked a couple of questions and got short polite answers. There are no meetings, no detailed correspondence, nothing at all to suggest anything approaching the relationship they boast about here:

Screen Shot 2018-01-16 at 21.47.35

I can honestly say that I am in regular contact with the ICO about a variety of matters. It sounds good, but it’s true only because I nearly gave evidence in one of their prosecutions (they didn’t need me in the end), I make a lot of FOI requests to them, and I tweet at them almost daily.

I don’t accept that making a couple of enquiries equates to working closely with someone. The fact that Emailmovers make this claim on their website, and displayed the ICO logo prominently until recently makes me very uneasy about the other things they say. The GDPR sector is full of bullshit and exaggeration, fake certifications, hokey badges and bluster. As we near the supposed cliff edge of May 25th, we should all take the time to check every claim with great scepticism, and to treat the badge-toting hordes with the same caution that Humphrey Bogart treated a certain bogus Federale:

2040 vision

The turn of the year is always an opportunity to make resolutions in your personal or professional life, but it’s hardly a revelation to observe that such aspirations often evaporate. The easy option presents itself, and the temptation to take it is difficult to resist. For many years, I have claimed to be a “freelancer” but in fact, although I’ve been doing my own thing since 2008, quite a lot of my work has come from Act Now Training. Every year, I tell myself that this is the year that I will cut the apron strings completely and strike out on my own, and every year, I don’t quite get there. I’ve done some fascinating work for a variety of people, but I haven’t found enough of it myself.

2018 was already shaping up to be an interesting year, given that the much-hyped General Data Protection Regulation will finally be enforceable, and we will find out whether the apocalyptic predictions of The Certified will come to pass (SPOILER: they won’t). Reader, that isn’t interesting enough for me. Much as I am grateful to Act Now for offering me my first training course in 2005, and for all the opportunities they’ve given me since, all good things must come to an end. I had to turn down all sorts of opportunities in 2017 because of all the courses I was running, and there are a number of things I’ve always wanted to do, but simply didn’t have the time. So from March 1st, if you want to be trained by me, or use my services, it’s 2040 Training or bust.

A couple of announcements in this context:

PUBLIC COURSES!

I am running some public courses with a practical, procedure based approach in London and Manchester. The first is a ‘GDPR SOS‘ course for those bodies large and small who either haven’t prepared for GDPR’s live incarnation, or don’t know whether they have got what they might need in place. It’s commonplace in the Data Protection world to sneer at those who haven’t thrown themselves into a compliance frenzy, but rather than brag about putting up my daily rate (which some LinkedIn GDPR bods have said they would do in 2018), I thought I would put on a no-nonsense, plain English guide for those who want to get up to speed. The first courses run at the end of March, and you can find out more about them here: http://2040training.co.uk/gdprcourses/

Following on from the SOS course, I hope to be running a detailed practical course on the GDPR rights in April and May, taking into account guidance from the ICO, the Article 29 Working Party, the DP Bill / Act, and of course, the many cases and examples that we’ve already got from 20 years of Data Protection. There will also be a course on PECR and Direct Marketing.

These courses will not be ‘Article or Section X says Y’ but will be based on real-life cases and scenarios. Both, and a range of other options, are of course available in house, and everything else that I can do for you is listed on my website, a link for which is above.

MORE GUIDES!

I wrote two free guides in 2017, one on fundraising and Data Protection, the other on choosing a DPO as a service. The feedback on both has generally been very positive, apart from the DPO as a service people who didn’t like reading that experience  is an essential part of being someone’s expert. It is. Live with it.

First, I am updating the fundraising guide to make it solely about GDPR and the DP Bill to the extent that this is possible. I want to complete this soon, so if any fundraisers have any specific questions about GDPR that you’d like to see answered, especially if you read the original and know the kind of questions I featured next time around, let me know but quickly!

Send any questions, as soon as you can, to: fundraising@2040training.co.uk

Second, I will be writing a guide for GDPR and Councillors – a simple guide to Data Protection as it relates to the role of a local elected politician. It’s not going to cover what councils do, but the way in which a councillor operates their office, deals with constituents and how they store data. Once again, any questions or concerns about this area from Councillors and those who work for or with them would be very welcome. I hope to get this finished by the end of February, so any questions or comments that you can send before then would be more than welcome.

Send any questions (preferably before 20th Feb) to: councillors@2040training.co.uk

Both the updated Fundraising guide and the Councillor guide will be free and available to download from my website.

After these two are done, I will be working on a number of other guides including the use of violence warning markers under GDPR, and no matter how unpopular this will make me, a free guide for individuals who want to use their Data Protection rights. If you have thoughts or comments about this, please let me know.

EMPLOY ME!

Seriously, I’m available. More here: www.2040training.co.uk.